Each of us fits different points within a plethora of marketing segmentation schemes

Each of us fits different points within a plethora of marketing segmentation schemes. You have now been exposed to VALS categories and to LOHAS, to definitions of major US social classes, to identity marketing, and to demographic and psychographic modes of classifying clusters of buyers. You have also learned the key elements of a variety of market segments (target markets). Based upon the knowledge gained from your text, Required Readings, and Lecture and Research Update, respond to the following. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 3-page response is required.)

 

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