PART 1. 400-500 WORDS. AT LEAST 3 REFERENCES WITH URL PLEASE. NO COVER PAGE NEEDED
The following are common organizational barriers to innovation and entrepreneurial behavior:Lack of management commitmentVague or missing measures of performanceNo incentives for successPenalties for failureResistance to change (desire to keep a narrow market focus or cling to present products)Conversely, the following are characteristics of organizations that encourage innovation and entrepreneurial behavior:SupportiveProtectiveTolerantTrustingSharingExperimentalDiscuss your current organization or one with which you are familiar, whether local, regional, national, or international in scope, in terms of these negative and positive organizational traits as they relate to innovation and entrepreneurial behavior.The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.Your posting should be about 1 page (400 to 500 words) in length.
PART 2. 4-5 PAGES WITH COVER PAGE. AT LEAST 4 REFERENCES WITH URL PLEASE. YOU NEED THE INFORMATION FROM THE FIRST PART OF THE ASSIGNMENT THAT YOU JUST COMPLETED Marketing and Customer AnalysisUsing the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:Market potentialEvidence of customer interestRelevant buying motives and customer requirementsPresent and potential competitors and overall competitive intensityShort- and long-term market influencesMarket changes presently taking placeExternal regulationsMarket history and traditionsPresent and potential obstacles facing the marketMarket gaps to be filledOpportunities for partnerships with other firms in the industryEvaluated the most viable market position for your new product, service, or business.Submission Details:Submit your report in a 4- to 5-page Microsoft Word document, using APA style.